We help FMCG and retail brands make better decisions using their own data.
Whether you’re running promotions, managing inventory, or scaling your sales team, we’ll help you extract clear, actionable insights without needing a data department.

Our Services

  • Smarter demand planning starts with better models.
    We build custom forecasting solutions that help you predict future sales, seasonal trends, and promotional impacts. By combining historical performance with real-world variables, we give you the confidence to plan inventory, staffing, and budgets with accuracy.

    Perfect for sales, supply chain, and finance teams seeking predictability.

  • Understand the true return behind every campaign.
    We analyse your past promotions to measure what actually worked — factoring in halo effects, cannibalisation, and timing. This lets you refine your promotional calendar, optimise trade spend, and justify decisions to leadership with confidence.

    Ideal for marketing, commercial, or category managers under pressure to deliver results.

  • From data overload to decision-ready visibility.
    We transform cluttered reports and spreadsheets into clear, interactive dashboards that reveal what’s working — and what’s not. Built in tools like Power BI or Tableau, our dashboards are designed to support fast decision-making across the business.

    Great for teams drowning in reports who need real-time clarity.

  • Find your most valuable customers — and keep them.
    Using behavioural, value-based, or demographic segmentation, we help you uncover who your top customers are, how they shop, and how to serve them better. The result: smarter targeting, stronger retention, and better lifetime value.

    Essential for brand managers, eCommerce teams, and CRM leads.

  • Personalisation that drives revenue.
    We design machine learning-powered recommendation engines that improve product discovery, increase basket size, and keep customers engaged. Whether you’re in eCommerce or DTC retail, our models deliver the right product to the right person — in real time.

    Built for digital brands ready to scale intelligently.

  • Stop guessing. Start stocking smarter.
    We analyse SKU performance, sell-through rates, and demand patterns to help you carry the right amount of inventory — no more, no less. Whether you're managing shelf space or warehouse stock, we help you reduce excess, avoid outages, and increase operational efficiency.

    Especially useful for operations and supply chain managers seeking cost savings.

“I’ve worked with analysts before, but the Alder & Co team was different. They didn’t just deliver insights—they made it make sense. The dashboards were so clear, I could literally read them over the phone and still know exactly what action to take. That level of simplicity and impact is rare.”

— Natalie R., General Manager, National Retailer”

Questions before getting started? Get in touch.