Your Reports Are Lying to You: The Hidden Cost of Dirty Data

You know that report you check every Monday? The one that tells you sales are up, your marketing spend is working, and stock levels are fine? What if we told you it's been quietly misleading you?

In our work with FMCG and retail businesses, we often find that the most polished dashboards are built on flawed foundations: duplicate entries, mismatched formats, mislabelled SKUs. The result? Strategic decisions made with false confidence.

Dirty data doesn’t just cause small issues. It snowballs into:

• Missed sales forecasts

• Inventory gaps or excess

• Misallocated marketing spend

We once worked with a mid-sized brand where 14% of their weekly sales were being underreported because of a formatting error in a legacy spreadsheet. One fix. Immediate clarity.

Want clarity, not confusion? Book a free 30-minute Clarity Session with us. Let’s see what your reports are really saying.