From Spreadsheets to Strategy: How Data Transformed a Sales Team

A national sales manager at an FMCG snack brand came to us frustrated.

"Every rep has a different story. Our reports don't match what's happening in-store. I don't know which region to trust."

Sound familiar?

In just a few weeks, we centralised their sales and retail data, cleaned inconsistencies, and built a simple dashboard. But more importantly, we ran 1:1 strategy sessions to train the team on how to use it.

The result?

• A 9% increase in on-time fulfilment

• Quarterly targets hit two weeks early

• A team that felt empowered, not overwhelmed

Your team deserves clarity. Let’s talk. No jargon, no fluff—just a calm, clear view of what’s really happening.