Smarter Decisions Start with Better Data
Alder & Co is a boutique data science consultancy that helps FMCG and retail brands unlock value from their data. We specialise in sales forecasting, promotion analysis, customer segmentation, and recommendation systems — turning complex datasets into clear, actionable strategy
Our approach
At Alder & Co, we combine analytical rigour with business practicality. As a boutique data science consultancy, we partner with a select group of FMCG and retail brands to transform their raw data into strategic advantage.
Our method is simple: we focus on clarity, speed, and results. Whether you're aiming to forecast demand more accurately, measure the real ROI of promotions, or personalise customer experiences through recommendation systems — we build solutions that drive measurable outcomes.
Every engagement is tailored, transparent, and designed with your goals in mind — no jargon, no generic dashboards, just insights that fuel smarter decisions.
Providing Clarity, Not Complexity
Data doesn’t have to be chaotic. At Alder & Co, we cut through the noise — untangling disjointed reports, siloed spreadsheets, and confusing KPIs to reveal what truly matters.
Our role is to bring structure, focus, and momentum. We create space for leadership teams to challenge assumptions, surface unseen opportunities, and align around clear, data-backed decisions.
Every engagement is grounded in clarity, built collaboratively, and delivered without fluff — just honest insights you can act on.
Flexible & Focused: Who We Work With
We work with a select group of FMCG and retail brands, from national sales managers to fast-growing DTC startups. Our model is intentionally lean, allowing us to move fast, go deep, and deliver tailored data science solutions with precision.
Whether you're leading strategy from a global HQ or scaling remotely, our services are delivered seamlessly online — with the option for in-person collaboration when needed.
Our Services
Promotion ROI
Know what’s really working.
We analyse past promotional activity to uncover what’s driving actual profit not just temporary lifts. This allows you to invest future trade spend with precision.
Recommendation Systems
Personalisation, powered by data.
Using machine learning, we build recommendation engines that increase conversions, improve UX, and keep your customers coming back — whether you're in retail, DTC, or eCommerce.
Dashboards
Clarity at a glance.
We design custom dashboards in tools like Power BI or Tableau, turning complex reports into clear visuals that help your team make faster, data-informed decisions.
Inventory Optimisation
Avoid stock-outs, reduce excess, and free up working capital. Whether you're managing thousands of SKUs or a single warehouse, we turn raw inventory data into clear reorder strategies, smarter stocking decisions, and reduced holding costs.
Forecasting
Smarter demand planning starts here.
We build forecasting models tailored to your business using historical sales, seasonality, and external factors helping you optimise inventory, staffing, and supply chain decisions.
Segmentation & Insights
Find your most valuable customers.
Through behavioural, demographic, or value-based segmentation, we help you understand who your customers are and how to serve them better.
“The team at Alder & Co. helped us validate our product concept with data. Through competitor benchmarking, trend analysis, and target audience profiling, we launched with confidence — and hit our first 3-month sales target in just 5 weeks.
— Founder, FMCG Beverage Startup
